Hi. I’m Laurence Gega a creative director and copywriter. You can reach me here 917.285.0038 or here laurence.gega@gmail.com.
Since 2017 I’ve been a Freelance Creative Director working with Johannes Leonardo, Hoonigan, Elephant, VMLY&R, Red Fuse, WeTheMany, Agency 140, Y&R on behalf of clients like Apple, Google, Verizon, Volkswagen, Ford Performance, NHL, MassMutual, Goldman Sachs, Morgan Stanley, Blackstone, Altice, Optimum, Colgate and Tom’s of Maine.
2016 to 2017 I was a Group Creative Director at Ogilvy & Mather working on IBM and Ford. I got to launch IBM’s first ever Cloud campaign and wrote a top 10 Super Bowl spot for Ford.
2014 to 2016 I was a Creative Director at KBS+ overseeing Tier 2 on BMW. With a staff of 20, I was responsible for all North American retail, event, and new car launches.
2011 to 2014 I was a Creative Director at mcgarrybowen on Verizon, Droid, Maserati, FiOS, Sony and Reebok. I launched Verizon’s first ever masterbrand campaign, successfully defended and retained Droid and Verizon retail business, won FiOS as well as Maserati, the agency’s first luxury and automotive account.
2010 to 2011 I was a Sr. Copywriter at Berlin Cameron United working with Amazon, Mazda, Microsoft, Comcast, Xfinity, Hennessy.
2008 to 2009 I was a Freelance Copywriter at mcgarrybowen, Nickelodeon, MTV, and Kirshenbaum Bond + Partners, working on Droid, Sharp, Marriot, and Burger King.
2006 to 2008 I was a Copywriter at TBWA\Chiat\Day learning the trade on Sprint, Nextel, Absolut, Hotels.com, Embassy Suites and Combos.
2003 to 2006 I was an Administrative Assistant, then an Account Coordinator, then an Assistant Account Executive and finally a Jr. Copywriter at Y&R on Altria, Xerox and Texaco.
I earned a BS in Advertising in 2003 from Boston University.
My work’s been recognized by the Effies, Communication Arts, Creativity, Lüzer’s and AICP.
Citi Field, Flushing, NY.