BMW
80s & 90s era German cars are my thing. So being invited to lead work for The Ultimate Driving Machine was a dream come true. We ran the retail account, had the privilege of overseeing some incredibly talented young people, and occasionally got to whip around the track.
THE XDRIVE
Directed by Samuel Bayer, Superprime.
Certified Pre-owned/Protected
Directed by Todd Field, Smuggler.
PRINT/OOH
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the ultimate driving event
Every year BMW sponsors an event called the Ultimate Driving Experience, a nationwide tour that lets just about anyone with a license rocket a BMW around an autocross track. The program extends across nine markets in North America for a total of 90 event days.
