IBM
IBM was late to the cloud. Additionally, category leaders were outspending them 7-to-1. We launched during the 2016 PGA Masters. Sales jumped 30% in a single quarter.
data collider
Directed by Terri Timely, Park Pictures.
2017 Bronze Effie
Trailblazers
Directed by Terri Timely, Park Pictures.
2017 Bronze Effie
2016 Communication Arts Exhibit IBM Cloud TV
VISIBLE
Directed by Terri Timely, Park Pictures.
2017 Bronze Effie
VIP
Directed by Terri Timely, Park Pictures.
2017 Bronze Effie
To speak to developers about the IBM Cloud, we decided to have a conversation in their language: code. Using a common coding syntax known as conditional statements (which follow an "if"-"then" structure), we were able to simply and covertly express the business aptitude of the IBM Cloud.
Translation:
If you’re managing 6,700 flights to 350 destinations in 50 countries every day…Then you need the IBM Cloud.
Translation:
If you’re concerned about protecting your business model from your cloud provider…Then you need the IBM Cloud.
Translation:
If you’re curious about blockchain security providing EAL5+, FIPS 140-ˇ2 Level 4…Then you need the IBM Cloud.
