IBM Cloud

Somehow this was IBM’s inaugural cloud campaign. We launched during the PGA Masters. Sales jumped 30% in a single quarter.


 

Directed by Terri Timely, Park Pictures.
2017 Bronze Effie

 
 

Directed by Terri Timely, Park Pictures.
2017 Bronze Effie

 

Directed by Terri Timely, Park Pictures.
2017 Bronze Effie

 

SOUNDTRACK by Daniel Pemberton

We asked composer Daniel Pemberton to use the same 80’s technological optimism he did for the "Steve Jobs" soundtrack. These are three musical sketchbooks he created for the campaign.

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To speak to developers about the IBM Cloud, we decided to have a conversation in their language: code. Using a common coding syntax known as conditional statements (which follow an "if"-"then" structure), we were able to simply and covertly express the business aptitude of the IBM Cloud. 

Translation:
If you’re managing 6,700 flights to 350 destinations in 50 countries every day…Then you need the IBM Cloud.

Translation:
If you’re concerned about protecting your business model from your cloud provider…Then you need the IBM Cloud.


Translation:
If you’re curious about blockchain security providing EAL5+, FIPS 140-ˇ2 Level 4…Then you need the IBM Cloud.