IBM Cloud

IBM’s inaugural cloud campaign.
Launched during the PGA Masters.
30% sales increase in the first quarter.


 

Directed by Terri Timely, Park Pictures.
Effie (Bronze)

 

Directed by Terri Timely, Park Pictures.
Effie (Bronze)
Communication Arts Exhibit IBM Cloud TV

 

Directed by Terri Timely, Park Pictures.
Effie (Bronze)

 

Directed by Terri Timely, Park Pictures.
Effie (Bronze)

 

SOUNDTRACK by Daniel Pemberton

We asked composer Daniel Pemberton to use the same 80’s technological optimism he did for the "Steve Jobs" soundtrack. These are three musical sketchbooks he created for the campaign.