IBM Cloud
IBM’s inaugural cloud campaign.
Launched during the PGA Masters.
30% sales increase in the first quarter.
Directed by Terri Timely, Park Pictures.
Effie (Bronze)
Directed by Terri Timely, Park Pictures.
Effie (Bronze)
Communication Arts Exhibit IBM Cloud TV
Directed by Terri Timely, Park Pictures.
Effie (Bronze)
Directed by Terri Timely, Park Pictures.
Effie (Bronze)
SOUNDTRACK by Daniel Pemberton
We asked composer Daniel Pemberton to use the same 80’s technological optimism he did for the "Steve Jobs" soundtrack. These are three musical sketchbooks he created for the campaign.
To speak to developers about the IBM Cloud, we decided to have a conversation in their language: code. Using a common coding syntax known as conditional statements (which follow an "if"-"then" structure), we were able to simply and covertly express the business aptitude of the IBM Cloud.
Translation:
If you’re managing 6,700 flights to 350 destinations in 50 countries every day…Then you need the IBM Cloud.
Translation:
If you’re concerned about protecting your business model from your cloud provider…Then you need the IBM Cloud.
Translation:
If you’re curious about blockchain security providing EAL5+, FIPS 140-ˇ2 Level 4…Then you need the IBM Cloud.