IBM Cloud
Somehow this was IBM’s inaugural cloud campaign. We launched during the PGA Masters. Sales jumped 30% in a single quarter.
Directed by Terri Timely, Park Pictures.
2017 Bronze Effie
Directed by Terri Timely, Park Pictures.
2017 Bronze Effie
2016 Communication Arts Exhibit IBM Cloud TV
Directed by Terri Timely, Park Pictures.
2017 Bronze Effie
Directed by Terri Timely, Park Pictures.
2017 Bronze Effie
SOUNDTRACK by Daniel Pemberton
We got Emmy-winning composure Daniel Pemberton to score the campaign. We asked him to use the same 80’s technological optimism from his "Steve Jobs" soundtrack. Below you can spin some of the over length musical sketchbooks he created for the campaign.
To speak to developers about the IBM Cloud, we decided to have a conversation in their language: code. Using a common coding syntax known as conditional statements (which follow an "if"-"then" structure), we were able to simply and covertly express the business aptitude of the IBM Cloud.
Translation:
If you’re managing 6,700 flights to 350 destinations in 50 countries every day…Then you need the IBM Cloud.
Translation:
If you’re concerned about protecting your business model from your cloud provider…Then you need the IBM Cloud.
Translation:
If you’re curious about blockchain security providing EAL5+, FIPS 140-ˇ2 Level 4…Then you need the IBM Cloud.