The Ultimate Rickroll
We pranked consumers with a legendary meme and got millions of views, 2.2 billion in earned media impressions, increased quotes by 97% and policies by 74%. And crashed their site. Twice.
We launched by running this :30 teaser on TV.
The QR code directed viewers to a remake of the original Never Gonna Give You Up video featuring modern day Rick Astley.
Directed by Joseph Kahn, Supply & Demand
We then placed QR codes everywhere.
Even the sky.
BIT.LY/GET3A
It made national news.
And the tabloids.
