The Ultimate Rickroll
We hacked a legendary meme and got millions of views, 2.2 billion in earned media impressions, increased quotes by 97%, policies by 74%, and crashed their site. Twice.
We launched by running this :30 teaser on TV.
The QR code directed viewers to a remake of the original Never Gonna Give You Up video featuring modern day Rick Astley.
Directed by Joseph Kahn, Supply & Demand
Clios Silver (Creative Effectiveness)
Clios Bronze (Fan Engagement/Digital)
Clios Bronze (Fan Engagement/Social)
Clios Bronze (Social Media/Single Platform)
Clios Bronze (Social Media/Social Video)
Cannes Lion Shortlist (Media/Challenger Brand)
Cannes Lion Shortlist (Social Film)
We put our well coiffed QR code everywhere.
We even put a bit.ly link to the video the sky.
BIT.LY/GET3A
It was picked up by the national press.
And local tabloids.
